DeafUP Мобилното Приложение by Zlatina Petrova

DeafUP Мобилното Приложение by Zlatina Petrova is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на мобилни технологии, приложения и софтуер Competition Category.

СреброМобилни· 2020

DeafUP Мобилното Приложение

by Zlatina Petrova

Client: Brandly Collective

Сребърна награда A' Design Award Winner in Мобилни Category

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Colors

The Design

About DeafUP Мобилното Приложение

DeafUP предизвиква значението на образованието и професионалния опит за общността на глухите в Източна Европа. Те създават среда, в която слуховите специалисти и глухите студенти могат да се срещнат и да си сътрудничат. Съвместната работа ще бъде естествен начин за овластяване и мотивиране на глухите хора да станат по-активни, да повишат талантите си, да усвоят нови умения, да направят промяна.

The Recognition

About the Сребърна награда A' Design Award

DeafUP Мобилното Приложение е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се DeafUP Мобилното Приложение да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. DeafUP Мобилното Приложение е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeafUP is a mentorship and education application that empowers young deaf people in Eastern Europe through innovative professional education in order to make them equal citizens of society. It offers collaboration between deaf and hearing people in a work environment, with the primary goal of improving the communication and social skills of its participants.
Dimensions & Packaging: The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to go through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Tags: Mobile application, UI/UX design, social entreprise, education, social cause, interaction design,
Production Technology: DeafUP is designed as a native IOS 11 application. It follows the human interface guidelines and after the launch of the project, we plan to create a version for material design. It is oriented towards video content because it is the only way for deaf people to communicate online. To ease the communication between hearing mentors and deaf mentees we created group chats with sign language translators. Design is produced by using graphic and video software tools.
Design Challenge: The challenge will never end. We are exploring a new world where we communicate differently. Our continued discipline to making sure the DeafUP application is a representation of the best in the world at empowering young deaf people to follow their dreams. Through our intuitive interface, we make possible for the first time in East Europe the overcoming of barriers in the communication between hearing people and the deaf community.
Research: Our research was performed by the ListenUP foundation - the most impactful NGO that empowers deaf people in Eastern Europe. The research was made through observation of the problems in the deaf community in Bulgaria, focus groups, public discussions, round tables, direct phone calls and meetings with our advisors - Lufthansa Germany and the minister of education in Bulgaria.
Inspiration: Too often for deaf people, the world seems judgmental and restrictive. Access to proper education and tools is limited. It is easy to feel incapable, isolated and pushed aside. Feeling stuck becomes the norm. The general public does not understand the unique challenges that deaf people face. It is not their fault. They don't know any better. They have not received the knowledge and tools needed to effectively interact with the deaf population. The time for change has come.
Project Duration: The DeafUp project started in 2019, however, the mobile app design was born in early 2020. Our team is distributed across the globe, with contributions to this design coming from Bulgaria, Germany, and the United States.
Operation Flow: The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll vertically and horizontally when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Team Members: Zlatina Petrova
Image Credits: Image #1: Illustrator Zlatina Petrova
Image #2: Illustrator Zlatina Petrova
Image #3: Illustrator Zlatina Petrova
Image #4: Illustrator Zlatina Petrova