New Vision Опаковка за сок by Ye Wang and Wei Chen

New Vision Опаковка за сок by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2020

New Vision Опаковка за сок

by Ye Wang and Wei Chen

Client: Nanpai Farm

Желязна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About New Vision Опаковка за сок

„New Vision“ е серия от опаковки за сок, разработена за плодова ферма. Всяка бутилка носи отличителна графика на плод, създадена със софтуер за дизайн и произведена чрез лазерен печат. Графиките превръщат богатата хранителна стойност на сока в прости визуални форми, които лесно се запомнят. Серията е замислена да се откроява от обичайните опаковки за сок в супермаркетите, така че купувачите да могат бързо да разпознават и разграничават всеки вид. Всяка бутилка е с височина 220 милиметра и диаметър 64 милиметра.

The Recognition

About the Желязна награда A' Design Award

New Vision Опаковка за сок е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се New Vision Опаковка за сок да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. New Vision Опаковка за сок се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd