Vitartissimi Natural Fragrance Опаковка за свещи by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Опаковка за свещи by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2020

Vitartissimi Natural Fragrance Опаковка за свещи

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

Желязна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Опаковка за свещи

Vitartissimi Natural Fragrance е опаковка, създадена за серия свещи с натурални етерични масла. Дизайнът съчетава бяла кутия с бандерол. Кутията не носи никакъв печат, само релефно лого и слоган, докато цялата информация за продукта е поставена върху бандерола. Обикновената бяла повърхност позволява кутията да бъде използвана повторно за съхранение вкъщи, което намалява отпадъците. Хартията е сертифицирана и обработена с процес на горещо щамповане. Кубичната форма с размери 82 на 82 на 100 милиметра пести пространство при транспортиране.

The Recognition

About the Желязна награда A' Design Award

Vitartissimi Natural Fragrance Опаковка за свещи е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Vitartissimi Natural Fragrance Опаковка за свещи да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Vitartissimi Natural Fragrance Опаковка за свещи се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019