Mi Transformers Optimus Prime Packaging Опаковка за играчка от конструктор by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.
ЖелязоОпаковки· 2021
Mi Transformers Optimus Prime Packaging Опаковка за играчка от конструктор
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Желязна награда A' Design Award Winner in Опаковки Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging Опаковка за играчка от конструктор
Опаковката Mi Transformers Optimus Prime е хартиена опаковка, проектирана за играчка тип конструктор. Предната част на кутията показва сглобения продукт, така че формата и подвижните части са ясни за купувачите. Минималистичният стил и цветовата гама отразяват характера на играчката. Функциите на дисплей и опаковка са съчетани в една структура. Горният капак се отваря, за да разкрие пластовете торбички с елементи. Долната кутия се отваря от двете страни и образува отделни кутии за съхранение. Частите могат да се сортират по вид, а кутията може да се използва повторно за ежедневно съхранение.
The Recognition
About the Желязна награда A' Design Award
Mi Transformers Optimus Prime Packaging Опаковка за играчка от конструктор е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Mi Transformers Optimus Prime Packaging Опаковка за играчка от конструктор да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Mi Transformers Optimus Prime Packaging Опаковка за играчка от конструктор се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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