Birds and Coffee Опаковка by Kristina Pacesaite

Birds and Coffee Опаковка by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2021

Birds and Coffee Опаковка

by Kristina Pacesaite

Client: Kavos gurmanai

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Опаковка

Всеки продукт заслужава подходяща опаковка. Чрез разработването на тази опаковка дизайнерът помогна на успешна компания за печене на кафе да достигне до нови хора, които ценят висококачественото кафе и се грижат за произхода му. Осигурявайки новия облик на опаковка, дизайнерът се опитва да повиши стойността на ръчно приготвеното кафе, което идва от почти всеки континент. Решението да се използват илюстрации на птици от всяка страна се основава на тяхната елегантна природа, а също и на ръчно изработеното усещане, което придават на крайния продукт. Крафт хартията и наситеният тъмнокафяв цвят на илюстрациите също служат за същата цел.

The Recognition

About the Сребърна награда A' Design Award

Birds and Coffee Опаковка е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Birds and Coffee Опаковка да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Birds and Coffee Опаковка е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite