Cilly Опаковка за кутия за напитка by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Опаковка за кутия за напитка by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2021

Cilly Опаковка за кутия за напитка

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Бронзова награда A' Design Award Winner in Опаковки Category

13,194

Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Опаковка за кутия за напитка

Cilly е дизайн на опаковка за сок от цили (Rosa roxburghii), насочен към младите потребители. Сокът е предназначен да освежава небцето по време на хранене, като същевременно предлага здравословна и питателна алтернатива. Опаковката представлява алуминиева кутия с обем 245 мл. Кутията е с дължина 65 мм, ширина 65 мм и височина 95 мм. Графиката съчетава стил на графити с поп арт естетика. Името на марката е разположено върху абстрактен ефект на плискащ се сок. Ярките контрастни цветове придават на кутията младежки и модерен вид.

The Recognition

About the Бронзова награда A' Design Award

Cilly Опаковка за кутия за напитка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Cilly Опаковка за кутия за напитка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Cilly Опаковка за кутия за напитка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu