Shangri La Опаковка за вино by Pufine Advertising Ltd. Co.

Shangri La Опаковка за вино by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2021

Shangri La Опаковка за вино

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Опаковка за вино

Shangri La е дизайн на опаковка за серия от три червени вина. Етикетите използват традиционни текстури от източна рисунка с туш, за да внушат течението на виното и ствола на стара лоза. Поставени една до друга, трите опаковки образуват един извиващ се ствол. Всяка опаковка носи по едно животно от района на производство: пеперуда за въздуха, риба за водата и пика за почвата. Етикетите са изработени от хартия от капок с грапава повърхност, а релефният печат формира текстурата на стара кора. Дизайнът насочва вниманието към традиционното изкуство и към природната среда.

The Recognition

About the Сребърна награда A' Design Award

Shangri La Опаковка за вино е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Shangri La Опаковка за вино да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Shangri La Опаковка за вино е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,