BonBonne Nuit Опаковка за бонбони by Ka Wai Tsun

BonBonne Nuit Опаковка за бонбони by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2021

BonBonne Nuit Опаковка за бонбони

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Желязна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About BonBonne Nuit Опаковка за бонбони

BonBonne Nuit е серия от опаковъчен дизайн за бонбони. Името съчетава две френски думи – bon bon, което означава бонбон, и bonne nuit, което означава лека нощ. Концепцията кани клиентите да вкусят собствените си осъзнати сънища. Опаковките използват стил на монтаж, който обединява сюрреалистични елементи. Тъй като осъзнатите сънища са контролируеми, историята на всяка опаковка внушава желание, което хората вероятно биха имали. Концептуалните имена на продуктите са замислени да провокират въображаеми сцени в съзнанието. Серията включва три торбички, три мини кръгли кутии и две правоъгълни кутии с дръжка.

The Recognition

About the Желязна награда A' Design Award

BonBonne Nuit Опаковка за бонбони е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се BonBonne Nuit Опаковка за бонбони да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. BonBonne Nuit Опаковка за бонбони се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.