H900 Опаковка за сешоар by Xiaomi is a highly esteemed winner of the very prestigious 2021 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2021

H900 Опаковка за сешоар

by Xiaomi

Client: Xiaomi

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #118672

View at A' Design Award Press Release Award Badge

Colors

The Design

About H900 Опаковка за сешоар

H900 е дизайн на опаковка, създаден за сешоар. Опаковката е вдъхновена от високоскоростния двигател, работното колело и въздуховода, разположени вътре в продукта. Сложните вътрешни вериги и въздуховоди са превърнати във фини линейни шарки върху външната повърхност. За отпечатването на тези шарки се използват релефен печат и лазерно горещо щамповане. В комбинация с цветни фолиа, повърхността показва различен цветен блясък при различни ъгли на гледане. Релефните линии могат да се усетят и с ръка. Кутията е с ширина 280 мм, дълбочина 102 мм и височина 320 мм.

The Recognition

About the Сребърна награда A' Design Award

H900 Опаковка за сешоар е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се H900 Опаковка за сешоар да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. H900 Опаковка за сешоар е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
Dimensions & Packaging: Width280mm x Depth102mm x Height320mm
Tags: hire dyer, packaging, stamping, black, white
Production Technology: In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
Design Challenge: There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
Research: Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
Inspiration: The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
Project Duration: July 2020 Bejing and finished in November in Beijing, China.
Operation Flow: The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang