Solemici Packaging Primary Function: Опаковка за месни продукти by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.
СреброОпаковки· 2021
Solemici Packaging Primary Function: Опаковка за месни продукти
Client: Dmitry Kultygin
Сребърна награда A' Design Award Winner in Опаковки Category
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About Solemici Packaging Primary Function: Опаковка за месни продукти
Solemici е дизайн на опаковка за италиански месни деликатеси като салам и прошуто. Дизайнът съпоставя вкуса на продукта с шедьоврите на ренесансовото изкуство. Основната опаковка представлява пластмасова тарелка, отпечатана с мраморна текстура. Хартиеният хедър е произведен чрез офсетов печат и щамповане със златно фолио, което подчертава първокласния характер на продукта. Тарелката е с височина 225 мм и ширина 123 мм. Ярките цветове и контрастните детайли помагат на продукта да се откроява на рафта в магазина. Дизайнът също така отразява уважение към традиционните методи на производство.
The Recognition
About the Сребърна награда A' Design Award
Solemici Packaging Primary Function: Опаковка за месни продукти е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Solemici Packaging Primary Function: Опаковка за месни продукти да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Solemici Packaging Primary Function: Опаковка за месни продукти е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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