Yoyic Huojunpaopao Опаковка на бутилка за напитка by Tingting Wang

Yoyic Huojunpaopao Опаковка на бутилка за напитка by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2021

Yoyic Huojunpaopao Опаковка на бутилка за напитка

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

Бронзова награда A' Design Award Winner in Опаковки Category

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The Design

About Yoyic Huojunpaopao Опаковка на бутилка за напитка

Yoyic Huojunpaopao е опаковка на бутилка, разработена за газирана напитка, съдържаща живи пробиотици. Напитката съчетава газирани млечнокисели бактерии с живи пробиотици, ниско съдържание на захар и без мазнини. Бутилката е изработена от силно прозрачен PET, за да придаде текстурата на стъкло, с лека и тънка форма и вместимост от 388 милилитра. Етикетът използва удебелен китайски калиграфски знак и графики с балончета, за да внуши жизненост. Дизайнът цели да изрази едновременно вкус и здраве. Бутилката се продава в магазини за бързооборотни стоки при условия на хладилна верига, за да се запазят пробиотиците активни.

The Recognition

About the Бронзова награда A' Design Award

Yoyic Huojunpaopao Опаковка на бутилка за напитка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Yoyic Huojunpaopao Опаковка на бутилка за напитка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Yoyic Huojunpaopao Опаковка на бутилка за напитка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .