Sorkhab Опаковка by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2022

Sorkhab Опаковка

by Parham Elahi Doust

Client: Sorkhab

Желязна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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Colors

The Design

About Sorkhab Опаковка

Сапуните за вежди Sorkhab са направени от вегански съставки и съставки без жестокост към животни. Поради тази причина те искаха да се уверят, че опаковката също резонира с естеството на нейното съдържание и затова избраха дървото като основен материал. Плавните очертания на опаковката могат да хванат купувачите' внимание, още повече. Продуктът вътре (сапун) е направен от 100% вегански материали, опаковката му също така предава факта, че е екологичен. Целият пакет е изграден от изхабена твърда дървесина, намираща се в мебелната индустрия. Това е една от причините, поради които дървото е избрано пред другите.

The Recognition

About the Желязна награда A' Design Award

Sorkhab Опаковка е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Sorkhab Опаковка да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Sorkhab Опаковка се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
Dimensions & Packaging: Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
Tags: Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
Production Technology: The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
Design Challenge: Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
Research: The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
Inspiration: Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
Project Duration: 2020 first quarter, Tehran, Iran.
Operation Flow: It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
Image Credits: Elect Studio
and Amin Najafi