Refined of Jasmine Опаковка от PH7 Creative Lab

Дизайнът Refined of Jasmine Опаковка от PH7 Creative Lab е високо уважаван носител на престижната 2022 Бронзова награда A' Design Award в състезателна категория Дизайн на опаковки.

БронзОпаковки· 2022

Refined of Jasmine Опаковка

от PH7 Creative Lab

Носител на Бронзова награда A' Design Award в категория Опаковки

11,005

Верифициран носител на награда

Проверете статуса на наградата за #127226

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Цветове

Дизайнът

За Refined of Jasmine Опаковка

Защо черното е избрано, за да изрази чисто бял жасмин? Тъй като жасмините цъфтят само през нощта, следователно приготвянето на чай от жасмин също се извършва през нощта, типична „работа през нощта“. Цветът на тъмната нощ беше избран като доминиращ цвят на опаковката, с тона на източния дворец, за да изрази благородното поведение на тази кралица на нощта. Цветята на жасмина бяха изобразени като хипнотизиращи като блестящи звезди в нощното небе чрез старателно горещо щамповане с фолио.

Признанието

За Бронзова награда A' Design Award

Refined of Jasmine Опаковка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Refined of Jasmine Опаковка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Refined of Jasmine Опаковка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
Размери и опаковка: Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm
Тагове: Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
Производствена технология: The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
Дизайнерско предизвикателство: Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
Вдъхновение: Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
Продължителност на проекта: The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
Членове на екипа: Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan