Gregory Donut Опаковка за понички by Stora Enso China Packaging

Gregory Donut Опаковка за понички by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2022

Gregory Donut Опаковка за понички

by Stora Enso China Packaging

Client: Stora Enso China Packaging

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #130936

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gregory Donut Опаковка за понички

Gregory Donut е дизайн на хартиена опаковка за понички, продавани за консумация навън. Цялата видима хартия е с качество, подходящо за контакт с храна. Ръкавът е изработен от здрава FBB хартия с висока якост, покрита с матов лак на водна основа, който предпазва мастилото, и отпечатана с соево мастило за хранителни продукти. Структура с деветдесетградусова ротация позволява на опаковчика бързо да сглоби кутията, така че опаковката може да се транспортира в плоско състояние. Всяка кутия побира шест понички, а два размера дръжки на ръкава са подходящи за шест или дванадесет броя. Тъмносинята графика с илюстрации на понички и пшеница напомня за морската култура.

The Recognition

About the Бронзова награда A' Design Award

Gregory Donut Опаковка за понички е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Gregory Donut Опаковка за понички да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Gregory Donut Опаковка за понички великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Dimensions & Packaging: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tags: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Production Technology: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Design Challenge: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Research: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiration: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Project Duration: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Operation Flow: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging
Team Members: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li