Qiong Niang Baijiu Опаковка by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Опаковка by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2022

Qiong Niang Baijiu Опаковка

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

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The Design

About Qiong Niang Baijiu Опаковка

Те са включили камбанарията и барабанната кула, която най-добре представя Qionglai, и картата на Qionglai в основното изображение на опаковката, като са ги нарисували като абстрактни графики. Големите планини на Qionglai са отгледали хората и културата на Qionglai и са важно средство за Qionglai. В дизайна на етикета на бутилката им абстрактните графики се наслагват многократно върху тънка специална хартия, като светлината се филтрира през бутилката и винарската индустрия, за да създаде изображение на местните планини Tiantai на Qionglai, което, когато се наслагва, добавя към неговата културна тежест.

The Recognition

About the Бронзова награда A' Design Award

Qiong Niang Baijiu Опаковка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Qiong Niang Baijiu Опаковка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Qiong Niang Baijiu Опаковка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang