Kagoshima Shinsen Cha Опаковка за напитка от зелен чай от Shoichiro Takei and Eriko Kunikata

Дизайнът Kagoshima Shinsen Cha Опаковка за напитка от зелен чай от Shoichiro Takei and Eriko Kunikata е високо уважаван носител на престижната 2022 Желязна награда A' Design Award в състезателна категория Дизайн на опаковки.

ЖелязоОпаковки· 2022

Kagoshima Shinsen Cha Опаковка за напитка от зелен чай

от Shoichiro Takei and Eriko Kunikata

Клиент: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Носител на Желязна награда A' Design Award в категория Опаковки

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Цветове

Дизайнът

За Kagoshima Shinsen Cha Опаковка за напитка от зелен чай

Kagoshima Shinsen Cha е опаковка за бутилиран зелен чай, произвеждан в Кагошима, Япония. Етикетът използва бяло като основен цвят, така че зеленият цвят на чая да се откроява ясно. На етикета са поставени две прости форми на чаени листа и традиционни японски цветове. Логото съчетава инициала на производителя, вулкана Сакураджима и буквите T, E и A в един-единствен йероглиф кандзи. В името на продукта е използвана хирагана, за да предаде японска атмосфера. Същият дизайн е приложен и върху транспортните кутии, банерите, плакатите и рекламните листовки.

Признанието

За Желязна награда A' Design Award

Kagoshima Shinsen Cha Опаковка за напитка от зелен чай е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Kagoshima Shinsen Cha Опаковка за напитка от зелен чай да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Kagoshima Shinsen Cha Опаковка за напитка от зелен чай се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Размери и опаковка: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Тагове: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Производствена технология: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Дизайнерско предизвикателство: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Изследване: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Вдъхновение: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Продължителност на проекта: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Работен процес: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Патенти: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Членове на екипа: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Автори на изображенията: Hiroki Ogusu (Photo)