Shijian Chuxin Опаковка за чай by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Златна награда A' Design Award in Дизайн на опаковки Competition Category.
ЗлатоОпаковки· 2022
Shijian Chuxin Опаковка за чай
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Златна награда A' Design Award Winner in Опаковки Category
Verified Award Winner
Verify Award Status for #133749The Design
About Shijian Chuxin Опаковка за чай
Shijian Chuxin е дизайн на опаковка за чай. Дизайнът използва илюстрации, вдъхновени от екологичните чаени градини на Гуейджоу, жаби, лястовици, берачи на чай и река Чишуй. Илюстрациите в китайски стил отразяват екологията на производствения район и придават на марката отличителен визуален език, насочен към по-младите потребители. Опаковъчната хартия е изработена от бяла специална хартия, върху която са отпечатани илюстрациите. Кутията е завършена с лазерен печат и горещо щамповане със златно фолио и е с размери 300 на 120 на 80 милиметра. Кутията се отваря лесно, а семплите материали са подходящи за масово производство.
The Recognition
About the Златна награда A' Design Award
Shijian Chuxin Опаковка за чай е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Shijian Chuxin Опаковка за чай да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Shijian Chuxin Опаковка за чай поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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