Baidu Тематично картографско приложение by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Тематично картографско приложение by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Бронзова награда A' Design Award in Дизайн на интерфейс, интеракция и потребителско изживяване Competition Category.

БронзИнтерфейс· 2022

Baidu Тематично картографско приложение

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Бронзова награда A' Design Award Winner in Интерфейс Category

18,271

Verified Award Winner

Verify Award Status for #137095

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu Тематично картографско приложение

Baidu Thematic Map е мобилно картографско приложение за смартфони с Android и iOS. Приложението показва картографска информация, подбрана за различни потребителски групи, въз основа на време, пространство и потребителски профили. Човешки, географски и социални фактори са комбинирани и представени заедно, така че близките услуги и текущите събития могат бързо да бъдат намерени. Графичната карта е интегрирана с текст на екрана за лесно четене. Изкуственият интелект и големите данни се използват за адаптиране на визуализацията към всяка група. Целта е да се намалят усилията при търсене и да се подпомогнат ежедневното учене, пътуване и изследване.

The Recognition

About the Бронзова награда A' Design Award

Baidu Тематично картографско приложение е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Baidu Тематично картографско приложение да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Baidu Тематично картографско приложение великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020