Wan Shan Jiu 5696 Опаковка за байдзю by Zhang Yanhui

Wan Shan Jiu 5696 Опаковка за байдзю by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2023

Wan Shan Jiu 5696 Опаковка за байдзю

by Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

Сребърна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About Wan Shan Jiu 5696 Опаковка за байдзю

Wan Shan Jiu 5696 е дизайн на опаковка за висококачествено китайско байдзю, предназначено за международния пазар. Бутилката има триъгълна форма, която е солидна и стабилна. Триъгълната форма съчетава декоративни елементи от западната класическа архитектура с източната идея, че три ражда всички неща на света. Триизмерни релефи на известни световни забележителности обграждат бутилката и загатват за пътешествие около света. Гравирана метална емблема отбелязва качеството на продукта. Подаръчната кутия и бутилката могат да бъдат запазени и излагани.

The Recognition

About the Сребърна награда A' Design Award

Wan Shan Jiu 5696 Опаковка за байдзю е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Wan Shan Jiu 5696 Опаковка за байдзю да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Wan Shan Jiu 5696 Опаковка за байдзю е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions & Packaging: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tags: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Production Technology: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Design Challenge: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Research: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiration: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Project Duration: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Operation Flow: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Image Credits: Xiang Shasha
Wang shijie