Shebude White Опаковката На Алкохол by Wu Yao

Shebude White Опаковката На Алкохол by Wu Yao is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2023

Shebude White Опаковката На Алкохол

by Wu Yao

Client: Shede Spirits Co. Ltd.

Сребърна награда A' Design Award Winner in Опаковки Category

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The Design

About Shebude White Опаковката На Алкохол

Дизайнерите са използвали нефритен модел от периода на Воюващите държави като основен елемент на външната опаковка. Формата на бутилката приема най-класическата цилиндрична форма. Горната половина на бутилката за вино е гладка и прозрачна, долната е стъклена на райета, а дъното е от злато във формата на китайски планини и реки. Сребърната външна кутия е отпечатана с класически китайски шарки. Техниката на рязане е елегантна и мощна, а стилът е свеж и невъздържан.

The Recognition

About the Сребърна награда A' Design Award

Shebude White Опаковката На Алкохол е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Shebude White Опаковката На Алкохол да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Shebude White Опаковката На Алкохол е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Dimensions & Packaging: 20cm x 10cm x 30cm
Tags: wine ，packaging，gift
Production Technology: Glass bronzing
Design Challenge: The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
Research: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
Inspiration: we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Project Duration: The project starts in Beijing in September 2021 It ends in Beijing in November 2021
Operation Flow: The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
Team Members: Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao