Pet Pet Брандови Продукти by Antonia Skaraki

Pet Pet Брандови Продукти by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2023

Pet Pet Брандови Продукти

by Antonia Skaraki

Client: Pet Pet

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #141273

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pet Pet Брандови Продукти

Всяко човешко същество и всеки домашен любимец имат своя собствена идентичност, свои уникални елементи и характеристики. Всеки домашен любимец има своя собствена личност, характер, емоции и нужди. С приятно поп настроение, чисти линии, форми, дизайни и инфографики, дизайнът създаде отпечатък на отношение, изпълнено с любов. Емоциите насочиха дизайна да увековечи изражението на един момент и да създаде неговия отпечатък, неговата идентичност. Дизайнът се движи в рамките на поп арта, защото простотата също е негов отличителен белег.

The Recognition

About the Сребърна награда A' Design Award

Pet Pet Брандови Продукти е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Pet Pet Брандови Продукти да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Pet Pet Брандови Продукти е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags: Rebranding, packaging design, packaging, pets
Production Technology: The materials use for the packaging are plastic doypacks.
Design Challenge: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research: For this project there was no research.
Inspiration: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow: After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)