China Qing Опаковка за чаена напитка by Dingding Li

China Qing Опаковка за чаена напитка by Dingding Li is a highly esteemed winner of the very prestigious 2023 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2023

China Qing Опаковка за чаена напитка

by Dingding Li

Client: The Soloist

Бронзова награда A' Design Award Winner in Опаковки Category

11,113

Verified Award Winner

Verify Award Status for #143327

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Qing Опаковка за чаена напитка

Улун чаят се нарича още Цин чай в Китай, поради което продуктът е наречен Чайна Цин. Гладката и кръгла бутилка за чай, бялата капачка и тюркоазено-оранжевата бутилка са гравирани с фини китайски и английски надписи на Чайна Цин. Когато етикетите са видими, това са две изрични чаени напитки; когато етикетите са скрити, това са две прозрачни напитки. Когато отворите капачката и направите първата глътка, отдавна забравеният чист и сладък чай се разгръща с вкуса на лек или наситен улун чай, който моментално пробужда богатство и бавно се връща към първоначалността – може би това е вкусът на живота.

The Recognition

About the Бронзова награда A' Design Award

China Qing Опаковка за чаена напитка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се China Qing Опаковка за чаена напитка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. China Qing Опаковка за чаена напитка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging: Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags: tea, packaging, Chinese, beverage, branding
Production Technology: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration: The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Team Members: Designer: Li Dingding
Image Credits: Designer: Li Dingding