Mushroom Coffee Опаковката На Храната by Yuxi Liu

Mushroom Coffee Опаковката На Храната by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2023

Mushroom Coffee Опаковката На Храната

by Yuxi Liu

Client: Usee

Желязна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mushroom Coffee Опаковката На Храната

Station Market е марка кафе с гъби. Клиентът избира Station Market, защото може да получи хранителни вещества и знания за гъбено кафе с фантастичен вкус. За разлика от обикновеното кафе, което може да допринесе за безпокойство и безсъние, добавянето на гъби има повече ползи за здравето. Опаковката на пазара на станцията е проектирана с абстрактни мраморни текстурирани шарки и цветове, извлечени от кафето. Има четири вкуса, Chaga, Reishi, Cordyceps и Turkey tail. Различните гъби имат различно хранене, за да отговарят на клиентите' потребности.

The Recognition

About the Желязна награда A' Design Award

Mushroom Coffee Опаковката На Храната е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Mushroom Coffee Опаковката На Храната да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Mushroom Coffee Опаковката На Храната се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu