Momenten Опаковка за напитки by E2W Studio

Momenten Опаковка за напитки by E2W Studio is a highly esteemed winner of the very prestigious 2023 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2023

Momenten Опаковка за напитки

by E2W Studio

Client: E2W Studio

Бронзова награда A' Design Award Winner in Опаковки Category

12,286

Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Опаковка за напитки

Momenten е дизайн на опаковка за безалкохолно пенливо вино без захар, продавано в тънки кутии. Името на марката се отнася до точния момент за пиене - нито твърде рано, нито твърде късно. Визуалната идентичност е изградена около персонажи, наречени балонени чудовища, вдъхновени от малко лице, формирано от пунктуационни знаци. Формата на всяко чудовище отразява определен вкус, като по-закръглените форми съответстват на по-меки вкусове, а по-острите форми - на по-пикантни, което помага на купувачите да открият предпочитания от тях вкус. Разширена линия, наречена KAI, продължава същия непринуден и игрив подход. Дизайнът е завършен през 2021 г.

The Recognition

About the Бронзова награда A' Design Award

Momenten Опаковка за напитки е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Momenten Опаковка за напитки да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Momenten Опаковка за напитки великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A