Oliv Опаковка за зехтин by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2023

Oliv Опаковка за зехтин

by Victor Weiss

Client: Victor Weiss

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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Colors

The Design

About Oliv Опаковка за зехтин

Oliv е дизайн на опаковка за шведска марка екстра върджин зехтин. Основната бутилка е изработена от боросиликатно стъкло с гланцово покритие, което разкрива цвета на зехтина. Зехтинът обикновено се продава в тъмно стъкло или в метални кутии, за да се ограничи излагането на слънчева светлина. Съвместно с партньорски производител бе разработена патентована стъклена комбинация, която запазва зехтина видим и защитава качеството му. Втора бутилка, предназначена за ароматизиран зехтин, носи ръчно отпечатан матов етикет със синьо текстурирано фолио. Черната кутия е изпълнена с настъргана дървесина хиноки.

The Recognition

About the Сребърна награда A' Design Award

Oliv Опаковка за зехтин е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Oliv Опаковка за зехтин да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Oliv Опаковка за зехтин е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oliv is an Extra Virgin Olive Oil brand from Sweden. One of the pioneers to grow Frantoio trees in Sweden and export world wide. They produce a high quality and exclusive product.
Dimensions & Packaging: - 1. Standard Oliv pack
265.1mm
500 ml
675g

- 2. "Tequila" Style Bottle (special flavored)

174.1mm
375ml
420g
Tags: Branding, Packaging, Olive, Oil, Swedish, Sweden, Elegant, Pack, Box, Clean, Minimal, Oliv, Textures, Weiss, VictorWeiss, Extravirgin,
Production Technology: For the primary product bottle, we went for a glass with glossy finish that reflects in the light and is great for showcasing vibrant colors. For the secondary product bottle, a specialty Oil that carries peppery notes on the finish (arugula and mustard greens) we chose a clean, hand printed matte label with blue textured foil on the logo. Both bottles are made from Borosilicate glass. The box is all black in color and the logo in matte. The box is filled with finely shredded timber made of hinoki wood, most popular for its fragrance.
Design Challenge: The most challenging part of this project was the choice of the glass. As it should be elegant and sustainable, but most importantly preserve the product quality. To display the color of the Extra Virgin Olive oil, was also a priority for Emma. Usually olive oil packagings will be in tinted glass or tins to avoid exposure to sunlight. However, along with a partner manufacturer, we were able to put together a patent combination of Borosilicate glass and specific ingredients (confidencial) which created the perfect material; a unique semi clear glass that maintains the visibility and the product quality of the Extra Virgin Olive Oil.
Research: Emma Olsson, the founder, aims to show the world that it is possible to grow Frantoio trees and produce olive oil in the cold weather of Sweden. This is unique because Frantoio trees are commonly known to require a Mediterranean-like climate in order to survive. In honor of this iconic fact we chose to include the Swedish flag into the branding and packaging. Through this we aim to inspire pride in the swedish market and spark curiosity of other nations.
Inspiration: From a beautiful Frantoio tree farm in Sweden, to a strong online presence. Oliv is the perfect combination of quality, class and modernity. We are inspired by the minimalist movement to create a clean and bold design.
Project Duration: The project started in May 2020, and was completed in November 2020. The Victor Weiss Studio is located in Blumenau, Brazil and Oliv is from Skane in Sweden. The brand launch is expected in early 2023 as it has faced challenges since the pandemic.