The Brollach Едномалцовото Ирландско Уиски от Tiago Russo and Katia Martins

Дизайнът The Brollach Едномалцовото Ирландско Уиски от Tiago Russo and Katia Martins е високо уважаван носител на престижната 2023 Златна награда A' Design Award в състезателна категория Дизайн на опаковки.

ЗлатоОпаковки· 2023

The Brollach Едномалцовото Ирландско Уиски

от Tiago Russo and Katia Martins

Клиент: The Craft Irish Whiskey Co.

Носител на Златна награда A' Design Award в категория Опаковки

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Цветове

Дизайнът

За The Brollach Едномалцовото Ирландско Уиски

Brollach е разрушител. Родено от традицията, но необвързано от конвенциите, това е уиски, което едновременно е горд продукт на ирландската история, но въпреки това чертае нов път. Това е кулминацията на дълго и лично търсене на уиски, достойно за уважение към семейството, такова, което би било сред най-добрите ирландски уискита, произвеждани някога. Това е уиски с несравнимо отличие, въплъщаващо дизайна, занаята, уменията и вниманието към детайла, които The Craft Irish Whisky Co. излива във всяка бутилка.

Признанието

За Златна награда A' Design Award

The Brollach Едномалцовото Ирландско Уиски е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се The Brollach Едномалцовото Ирландско Уиски да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. The Brollach Едномалцовото Ирландско Уиски поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Размери и опаковка: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Тагове: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Производствена технология: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Дизайнерско предизвикателство: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Изследване: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Вдъхновение: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Продължителност на проекта: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Работен процес: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Членове на екипа: Tiago Russo
Katia Martins
Автори на изображенията: The Craft Irish Whiskey Co.