Japanese Sake Дизайнът На Опаковката by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.
СреброОпаковки· 2023
Japanese Sake Дизайнът На Опаковката
Client: Hasegawa Brewery Co.
Сребърна награда A' Design Award Winner in Опаковки Category
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The Design
About Japanese Sake Дизайнът На Опаковката
Това е специален дизайн за саке, създаден в чест на 180-ата годишнина на Hasegawa Sake Brewery. 180 години традиционен вкус и умения са били предавани през поколенията, а пръстенът на дървото е бил използван като основен образ за изразяване на историята и бъдещето. Цветовете на цялата външна кутия са вдъхновени от рисуването с мастило, за да изразят традицията и лукса. Възпоменателното лого е отпечатано в злато, за да съответства на семейния герб на пивоварната. Бутилката отвътре е контрастно черно изображение. Грапавостта на бутилката изразява тежестта на традицията и технологията.
The Recognition
About the Сребърна награда A' Design Award
Japanese Sake Дизайнът На Опаковката е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Japanese Sake Дизайнът На Опаковката да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Japanese Sake Дизайнът На Опаковката е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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