1821 Vintage Bolgrad Пенливото Вино by Valerii Sumilov

1821 Vintage Bolgrad Пенливото Вино by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Дизайн на опаковки Competition Category.

ЗлатоОпаковки· 2023

1821 Vintage Bolgrad Пенливото Вино

by Valerii Sumilov

Client: Shumi Love Design

Златна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #151382

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 1821 Vintage Bolgrad Пенливото Вино

Марката Bolgrad въплъщава същността на южните райони на украинското крайбрежие: лека атмосфера, страхотен климат и добро винопроизводство. Годината 1821, която е посочена на етикета и е централната му част, е годината на основаването на град Болград, разположен в Одеска област в южната част на страната. Болград е първият украински производител, който реши да пусне на пазара пенливо вино в по-ниска и по-широка бутилка, което е по-характерно за западните производители. Дизайнът на този продукт отразява прогресивност, висок статус и придържане към европейските традиции на винопроизводството.

The Recognition

About the Златна награда A' Design Award

1821 Vintage Bolgrad Пенливото Вино е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се 1821 Vintage Bolgrad Пенливото Вино да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. 1821 Vintage Bolgrad Пенливото Вино поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
Dimensions & Packaging: Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
Tags: sparkling, wine, bolgrad
Production Technology: Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
Inspiration: Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
Project Duration: The project started in summer 2022 in Kiev, Ukraine.
Operation Flow: The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov