Big N Ben Опаковки за Сладолед by Mohsen Koofiani

Big N Ben Опаковки за Сладолед by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2024

Big N Ben Опаковки за Сладолед

by Mohsen Koofiani

Client: Big N Ben

Желязна награда A' Design Award Winner in Опаковки Category

15,094

Verified Award Winner

Verify Award Status for #152038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Big N Ben Опаковки за Сладолед

Този дизайн се отличава със завладяващи цветове. Използването на традиционни дизайнерски мотиви, разнообразна цветова палитра и добре познати британски персонажи, изобразени по минималистичен начин, като всеки от тях има различни истории за разказване, са сред отличителните характеристики на тази дизайнерска колекция. Сякаш персонажите разказват истории и търсят нещо. Дизайнът е създаден така, че да представя името на марката и нейната страна. На опаковката видът на продукта и неговото съдържание са изобразени директно.

The Recognition

About the Желязна награда A' Design Award

Big N Ben Опаковки за Сладолед е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Big N Ben Опаковки за Сладолед да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Big N Ben Опаковки за Сладолед се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
Dimensions & Packaging: PP container
Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Capacity: 170 ml
Mouth: 80 mm
Depth: 62 mm
Tags: Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
Production Technology: Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
Design Challenge: In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
Research: Type of research: studies
Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling
Data collection: All the research and studies were selected through the internet and selected books and stories.
Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories.
Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
Inspiration: As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
Project Duration: This project started in November 2022 and continues until now.
Operation Flow: The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani