Hernuta Day Опаковка за сушени плодове by Mohsen Koofiani

Hernuta Day Опаковка за сушени плодове by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2024

Hernuta Day Опаковка за сушени плодове

by Mohsen Koofiani

Client: Hernuta Day

Бронзова награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About Hernuta Day Опаковка за сушени плодове

В дизайнираната опаковка персонажът Mr. Hernuta е една от уникалните характеристики - приключенски образ в света на ядките. Другите особености на дизайна включват простотата на опаковката (бял фон с реално изображение на продукта, използвайки черно-бяло изображение като фантазиен елемент). Всяка опаковка разказва приключенска история, като същевременно виждате динамични и изключителни опаковки.

The Recognition

About the Бронзова награда A' Design Award

Hernuta Day Опаковка за сушени плодове е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Hernuta Day Опаковка за сушени плодове да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Hernuta Day Опаковка за сушени плодове великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani