The Wine Bag Опаковка by Antonia Skaraki

The Wine Bag Опаковка by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2024

The Wine Bag Опаковка

by Antonia Skaraki

Client: The Wine Bag

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #152156

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Colors

The Design

About The Wine Bag Опаковка

Произведена изключително за Lidl като коледна лимитирана серия, AS създаде опаковката за 1,5-литрово полусухо вино в кутия за клиента The Wine Barrel. Контейнерът беше проектиран да прилича на дамска чанта, с добавянето на златисти елементи за предизвикване на празнично настроение и придаване на усещане за лукс. Включването на текстура на кожа издигна външния му вид, придавайки му реалистично и скъпо усещане. За да се завърши трансформацията, беше прикрепен червен шнур като дръжка, придаващ автентичност на дизайна на чантата.

The Recognition

About the Бронзова награда A' Design Award

The Wine Bag Опаковка е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се The Wine Bag Опаковка да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. The Wine Bag Опаковка великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas