Imoment Серия нискоалкохолни вина by Hu Wan and Li Jianpeng

Imoment Серия нискоалкохолни вина by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Дизайн на храни, напитки и кулинарни изкуства Competition Category.

БронзКулинарно изкуство· 2024

Imoment Серия нискоалкохолни вина

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Бронзова награда A' Design Award Winner in Кулинарно изкуство Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Серия нискоалкохолни вина

Младите потребители предпочитат да консумират нискоалкохолни напитки, за да постигнат леко опиянение, което носи релаксация, радост и споделяне с други. За да им помогне да преживеят по-добре собствените си моменти при отваряне на напитките imoment, ключовото предимство на imoment е ангажиментът ѝ да представи зашеметяващи, красиви и незабравими моменти в нискоалкохолната серия чрез дизайн, който изпъква сред множеството подобни продукти на пазара. Чрез съчетаване на визуално и физиологично опиянение, продуктът осигурява завладяващо преживяване на лека замайваност.

The Recognition

About the Бронзова награда A' Design Award

Imoment Серия нискоалкохолни вина е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Imoment Серия нискоалкохолни вина да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Imoment Серия нискоалкохолни вина великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng