Aquetha Опаковка за саке by Tacto Inc. is a highly esteemed winner of the very prestigious 2024 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2024

Aquetha Опаковка за саке

by Tacto Inc.

Client: Tacto Inc

Сребърна награда A' Design Award Winner in Опаковки Category

31,491

Verified Award Winner

Verify Award Status for #158293

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aquetha Опаковка за саке

Aquetha е дизайн на опаковка и брандинг за отлежало японско саке. Бутилката е изработена ръчно от художник на стъкло и оформена от силата на гравитацията, което ѝ придава естествена заобленост, внушаваща хода на времето. Заоблената форма също така подпомага плавното отлежаване след бутилирането. Прозрачните етикети са произведени чрез сляп висок печат, за да отразят чистия характер на отлежаването при ледени температури. Изчистената външна кутия има вдлъбнатина между капака и корпуса, която изразява времевата линия на отлежаването. Дизайнът представя отлежалото саке като произведение на изкуството, а не като обикновен продукт.

The Recognition

About the Сребърна награда A' Design Award

Aquetha Опаковка за саке е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Aquetha Опаковка за саке да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Aquetha Опаковка за саке е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Dimensions & Packaging: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tags: Packaging, Product Design, Website
Production Technology: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Design Challenge: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Inspiration: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Project Duration: 2months, Tokyo, Japan
Operation Flow: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Team Members: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Image Credits: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima