Lighting Tunnel Изложбен щанд by Nargiza Usmanova

Lighting Tunnel Изложбен щанд by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Желязна награда A' Design Award in Архитектура, интериор и дизайн на изложбени щандове Competition Category.

ЖелязоИзложбени щандове· 2024

Lighting Tunnel Изложбен щанд

by Nargiza Usmanova

Client: GVA Lighting

Желязна награда A' Design Award Winner in Изложбени щандове Category

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Colors

The Design

About Lighting Tunnel Изложбен щанд

Осветителен тунел е изложбен щанд, проектиран за осветителната компания GVA Lighting. Зигзагообразни стени формират архитектурен тунел, като по страните са монтирани осветителни тела. Централна композиция от зеленина е подчертана от гъвкаво LED осветление, а наклонените бели стени са акцентирани от няколко осветителни системи. Конструкцията е изработена от дърво и метал с MDF панели, винилово покритие и отразяващ под. Размерите на щанда са 8500 на 3500 на 3000 милиметра. Широката гама от цветове, произведени от осветителните тела, помага на щанда да се откроява на изложението.

The Recognition

About the Желязна награда A' Design Award

Lighting Tunnel Изложбен щанд е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Lighting Tunnel Изложбен щанд да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Lighting Tunnel Изложбен щанд се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting