Kurimu Ice Cream Опаковка за сладолед by Lance Francisco

Kurimu Ice Cream Опаковка за сладолед by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2024

Kurimu Ice Cream Опаковка за сладолед

by Lance Francisco

Client: Lance Francisco

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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Colors

The Design

About Kurimu Ice Cream Опаковка за сладолед

Курими е дизайн на опаковка за премиум сладолед, продаван в кутии по един пинт. Дизайнът отразява японския минимализъм, с проста илюстрация за всеки вкус. Избран е издръжлив картон за здравина, а илюстрациите са създадени с дигитален софтуер. Използван е офсетов печат за постигане на постоянство на цветовете, а прототипите са тествани за функционалност. Сдържаният layout запазва вниманието върху продукта, като същевременно представя необходимата информация. Резултатът подчертава занаятчийския характер на марката.

The Recognition

About the Бронзова награда A' Design Award

Kurimu Ice Cream Опаковка за сладолед е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Kurimu Ice Cream Опаковка за сладолед да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Kurimu Ice Cream Опаковка за сладолед великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.