Qili Парфюм by Wang Houcai is a highly esteemed winner of the very prestigious 2025 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2025

Qili Парфюм

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

Сребърна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qili Парфюм

Qili е артистична парфюмна марка, която изследва природата и вътрешния свят. Нейното име, означаващо „всички неща съществуват съвместно и всички неща са свързани", изразява концепцията за хармонична симбиоза с природата. Интегрирайки източната философия и модерната естетика, марката представя на потребителите сливане на сетивата и рационалността чрез своя дълбок дизайнерски език. Това не само придава на парфюма Qili специален външен вид, но и подчертава безкрайния израз на марката на аромата във формата.

The Recognition

About the Сребърна награда A' Design Award

Qili Парфюм е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Qili Парфюм да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Qili Парфюм е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging: bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags: Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology: The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge: The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research: We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration: The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration: The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow: Open the bottle cap and press the pump head to use
Team Members: Wang Houcai
Image Credits: Image #1 :wang houcai, QíLI perfume,2024