Adam And Eve Опаковка за храни by Antonia Skaraki

Adam And Eve Опаковка за храни by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2025

Adam And Eve Опаковка за храни

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

Сребърна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About Adam And Eve Опаковка за храни

Опаковката майсторски съчетава разказване на истории, изкуство и традиция. Вдъхновена както от библейското повествование, така и от Одисеята на Омир, тя отдава почит на вечната традиция на сушене на смокини на слънце. Винтажни ботанични илюстрации предизвикват усещане за изследване и откритие, сливайки изкуство и наука в поклон към бележниците на старите изследователи. Дизайнът празнува изобилието на природата и човешката изобретателност, създавайки богата връзка между историята, наследството и занаятът на консервирането. Тази опаковка преобразява обикновен плод в история на любопитство, артистичност и традиция.

The Recognition

About the Сребърна награда A' Design Award

Adam And Eve Опаковка за храни е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Adam And Eve Опаковка за храни да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Adam And Eve Опаковка за храни е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensions & Packaging: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tags: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Production Technology: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Design Challenge: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Research: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiration: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Project Duration: The project started in January and finished in August. It hit the US markets in September.
Operation Flow: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.