Goldwin Headquarters Офис интериори by Good Place and Maf

Goldwin Headquarters Офис интериори by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 Сребърна награда A' Design Award in Дизайн на интериорни пространства и изложби Competition Category.

СреброИнтериор· 2025

Goldwin Headquarters Офис интериори

by Good Place and Maf

Сребърна награда A' Design Award Winner in Интериор Category

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Verified Award Winner
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Colors

The Design

About Goldwin Headquarters Офис интериори

Проектът за преместване на централата на Goldwin, компания, която развива глобални марки като The North Face, създаде единно офис пространство от 6000 квадратни метра. Това ново пространство служи като платформа за комуникация и като база за глобалния обхват на Goldwin. В съответствие с ангажимента на компанията към автентичност, за всички довършителни материали са използвани само естествени материали. Дизайн концепцията предвижда хармонична интеграция на шестте етажа в единно цяло, подобно на едно дърво, създавайки органична пространствена композиция с отличителни изражения на всеки етаж.

The Recognition

About the Сребърна награда A' Design Award

Goldwin Headquarters Офис интериори е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Goldwin Headquarters Офис интериори да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Goldwin Headquarters Офис интериори е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging: 41500mm×55400mm×21185mm
Tags: Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration: The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members: Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits: Photographer: Keiko Chiba (Nacasa & Partners)