Urbaner Бранд стратегия, дизайн на опаковка by Deeeep Creative Lab

Urbaner Бранд стратегия, дизайн на опаковка by Deeeep Creative Lab is a highly esteemed winner of the very prestigious 2025 Сребърна награда A' Design Award in Мета, стратегически и сервизен дизайн Competition Category.

СреброУслуги· 2025

Urbaner Бранд стратегия, дизайн на опаковка

by Deeeep Creative Lab

Client: Deeeep Creative Lab

Сребърна награда A' Design Award Winner in Услуги Category

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Colors

The Design

About Urbaner Бранд стратегия, дизайн на опаковка

Urbaner е бранд и сервизна стратегия за продукт за поддръжка на брада, създаден за японския пазар. Стратегията обхваща продуктово планиране, адаптивен уебсайт от една страница, опаковка и онлайн общност. Тримерът използва мотор и остриета от високовъглеродна стомана, произведени в Япония, а компактната му форма позволява оформяне на брадата по всяко време. Опаковката съчетава разнообразна типография с изчистена вътрешна кутия, която обяснява употребата на продукта. Urbaner представя грижата за брадата като начин за изразяване на личен стил, а уебсайтът води посетителите от първоначалния интерес до покупката.

The Recognition

About the Сребърна награда A' Design Award

Urbaner Бранд стратегия, дизайн на опаковка е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Urbaner Бранд стратегия, дизайн на опаковка да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Urbaner Бранд стратегия, дизайн на опаковка е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Team Members: Deeeep Creative LAB
Image Credits: Deeeep Creative LAB,URBANER,2024