Pass Train Подаръчна опаковка Желание by Jiwon Jung

Pass Train Подаръчна опаковка Желание by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2025

Pass Train Подаръчна опаковка Желание

by Jiwon Jung

Client: Hongik University

Желязна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pass Train Подаръчна опаковка Желание

Pass Train е структурна опаковка, вдъхновена от влакове, символизираща упоритост и движение напред. Опаковката Локомотив (фирмена опаковка) се отличава с издигнат комин, изразяващ устременост и амбиция. Опаковката Пътнически вагон разширява влаковия мотив, добавяйки ритъм и приемственост. Опаковката Крайна гара, в черен цвят, отбелязва финалната дестинация и постигнатата цел. Двуетажната фирмена опаковка завършва комплекта като премиум кутия, която празнува успеха. Заедно тези компоненти създават разказно подаръчно изживяване, което въплъщава едновременно пътуването и постижението.

The Recognition

About the Желязна награда A' Design Award

Pass Train Подаръчна опаковка Желание е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Pass Train Подаръчна опаковка Желание да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Pass Train Подаръчна опаковка Желание се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensions & Packaging: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tags: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Production Technology: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Design Challenge: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Research: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiration: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Project Duration: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Operation Flow: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patents: This work is all original images not copyrighted.
Team Members: Design Director : Jiwon Jung
Image Credits: This work is all original images not copyrighted.