Xi Feng Jiu Tian Qi Опаковка за байдзю by Wen Liu

Xi Feng Jiu Tian Qi Опаковка за байдзю by Wen Liu is a highly esteemed winner of the very prestigious 2026 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2026

Xi Feng Jiu Tian Qi Опаковка за байдзю

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Бронзова награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Опаковка за байдзю

Xi Feng Jiu Tian Qi е опаковъчен дизайн за премиум китайско байдзю. Бутилката е изработена от местен кристал, галванизирана със злато и завършена с лазерно гравирани орнаменти. Капачката е изработена от алуминиева сплав и е инкрустирана с кристални диамантени шлифовки. Формата на капачката е вдъхновена от короната на феникса, носена от булките в древен Китай. Подаръчната кутия е изработена от акрил и има отличителна форма. Капакът се повдига като завеса и постепенно разкрива бутилката. Движението напомня повдигането на червения воал в традиционните китайски сватби.

The Recognition

About the Бронзова награда A' Design Award

Xi Feng Jiu Tian Qi Опаковка за байдзю е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Xi Feng Jiu Tian Qi Опаковка за байдзю да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Xi Feng Jiu Tian Qi Опаковка за байдзю великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan