Congtai Huofenzi V10 Опаковка за бутилка алкохол by Wen Liu

Congtai Huofenzi V10 Опаковка за бутилка алкохол by Wen Liu is a highly esteemed winner of the very prestigious 2026 Златна награда A' Design Award in Дизайн на опаковки Competition Category.

ЗлатоОпаковки· 2026

Congtai Huofenzi V10 Опаковка за бутилка алкохол

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Златна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Опаковка за бутилка алкохол

Congtai Huofenzi V10 е дизайн на опаковка за премиум байдзю и е първото издание със зодиакална тематика в серията Huofenzi V. Илюстрацията върху бутилката показва змия, привлечена от аромата на байдзю Congtai, която пътува отдалеч и се преобразява след отпиване. Змията се извива във формата на буквата V, сливаща се с логото на серията. Молекулярни и дрождеви мотиви, ориз и традиционни орнаменти са вплетени в тялото на змията. Илюстрацията е нанесена върху стъклената бутилка чрез процес на изпичане на декал. Бутилката е с размери 105 на 105 на 308 милиметра.

The Recognition

About the Златна награда A' Design Award

Congtai Huofenzi V10 Опаковка за бутилка алкохол е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Congtai Huofenzi V10 Опаковка за бутилка алкохол да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Congtai Huofenzi V10 Опаковка за бутилка алкохол поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang