Longpai Soy Sauce Опаковка за соев сос от Wen Liu

Дизайнът Longpai Soy Sauce Опаковка за соев сос от Wen Liu е високо уважаван носител на престижната 2026 Сребърна награда A' Design Award в състезателна категория Дизайн на опаковки.

СреброОпаковки· 2026

Longpai Soy Sauce Опаковка за соев сос

от Wen Liu

Клиент: Longpai Food Co., Ltd.

Носител на Сребърна награда A' Design Award в категория Опаковки

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Верифициран носител на награда

Проверете статуса на наградата за #176984

Вижте в A' Design Award Прессъобщение Значка за награда

Цветове

Дизайнът

За Longpai Soy Sauce Опаковка за соев сос

Longpai Soy Sauce е опаковъчен дизайн за премиум соев сос, предназначен за готвене на пържени ястия в хунански стил. Бутилката е изработена от прозрачно стъкло и има размери 73,5 на 73,5 на 217,5 милиметра. Хартиен етикет контрастира със стъклото и носи културни мотиви, вдъхновени от хунанската кухня и от традиционните методи на ферментация в малки каци и сушене на слънце. Формата на бутилката е проектирана за сигурен захват и контролирано изливане при бързо готвене. Дизайнът свързва продукта с неговия кулинарен контекст и подобрява разпознаваемостта му на рафтовете в търговската мрежа.

Признанието

За Сребърна награда A' Design Award

Longpai Soy Sauce Опаковка за соев сос е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Longpai Soy Sauce Опаковка за соев сос да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Longpai Soy Sauce Опаковка за соев сос е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Зад дизайна

Прескомплект

Информация за екипа, авторите и техническите детайли, предоставена от дизайнера.

Уникални свойства: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Размери и опаковка: 73.5mm x 73.5mm x 217.5mm
Тагове: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Производствена технология: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Дизайнерско предизвикателство: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Изследване: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Вдъхновение: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Продължителност на проекта: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Работен процес: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Членове на екипа: Creative Director: Wen Liu
Design Execution: Shaokun Xiao