Zhishan 1299 Опаковка за зелен чай by Qianqian Ma

Zhishan 1299 Опаковка за зелен чай by Qianqian Ma is a highly esteemed winner of the very prestigious 2026 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.

БронзОпаковки· 2026

Zhishan 1299 Опаковка за зелен чай

by Qianqian Ma

Client: Lijiashan

Бронзова награда A' Design Award Winner in Опаковки Category

5,580

Verified Award Winner

Verify Award Status for #182792

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhishan 1299 Опаковка за зелен чай

Zhishan 1299 е подаръчна кутия, проектирана за органичен зелен чай, отглеждан във високопланински чаени градини. Формата на единичен лист с пъпка е изрязана като ажурен елемент върху повърхността на кутията, превръщайки формата на продукта в символ за спомен. Когато кутията се отвори, конструкцията се разгъва и се издига нагоре във формата на планина, напомняйки китайския йероглиф за планина и чаената градина на надморска височина от 1299 метра. Върху повърхността са приложени златен топъл печат и UV покритие. Тридесет малки пакетчета, пълнени с азот, съхраняват чая свеж и видим.

The Recognition

About the Бронзова награда A' Design Award

Zhishan 1299 Опаковка за зелен чай е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Zhishan 1299 Опаковка за зелен чай да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Zhishan 1299 Опаковка за зелен чай великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
Dimensions & Packaging: Width 300mm x Depth 200mm x Height 150mm
Tags: High mountain, green tea, organic，gift box，packaging
Production Technology: Gold stamping and UV coating
Design Challenge: This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
Research: We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
Inspiration: The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
Project Duration: The project lasts 2 months
Operation Flow: This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
Patents: Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
Team Members: Qianqian Ma
Zhaocheng He