The Sands Wine Labels Винените Етикети by Giovanni Murgia

The Sands Wine Labels Винените Етикети by Giovanni Murgia is a highly esteemed winner of the very prestigious 2018 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.

ЖелязоОпаковки· 2018

The Sands Wine Labels Винените Етикети

by Giovanni Murgia

Client: Cantina Li Duni

Желязна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

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Colors

The Design

About The Sands Wine Labels Винените Етикети

За да се реализира дизайна на тези етикети, са проведени изследвания върху печатни техники, материали и графичен избор, способни да представят ценностите на компанията, историята и територията, на която се раждат тези вина. Концепцията за тези етикети започва от характеристиката на вината: пясъкът. Всъщност лозите растат на морския пясък само на малко разстояние от брега. Тази концепция е направена с релефна техника за заемане на дизайните върху пясъка на Дзен градините. Трите етикета заедно съставят дизайн, който представлява мисията на винарната.

The Recognition

About the Желязна награда A' Design Award

The Sands Wine Labels Винените Етикети е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се The Sands Wine Labels Винените Етикети да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. The Sands Wine Labels Винените Етикети се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensions & Packaging: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tags: wine, label, packaging, wine label design
Production Technology: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Design Challenge: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Research: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiration: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Project Duration: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Operation Flow: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patents: No copyrights on this project
Team Members: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Image Credits: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver