Chips BCBG Опаковката На Храни by Arome Agency is a highly esteemed winner of the very prestigious 2020 Бронзова награда A' Design Award in Дизайн на опаковки Competition Category.
БронзОпаковки· 2020
Chips BCBG Опаковката На Храни
by Arome Agency
Client: BCBG - La Ducale
Бронзова награда A' Design Award Winner in Опаковки Category
Verified Award Winner
Verify Award Status for #71297The Design
About Chips BCBG Опаковката На Храни
BCBG е марка чипси, създадена през 2001 г. в южната част на Франция. Тази марка предлага висококачествена изработка с голяма креативност на рецепти и аромати. Дизайнерите създадоха през 2020 г. нова серия от герои за новата гама от криптове. Те работеха върху концепция за криптове / знаци. Тези нови илюстрации представляват гамата от чисти в оригинален и забавен тон. Героите са приятни и елегантни като представения продукт.
The Recognition
About the Бронзова награда A' Design Award
Chips BCBG Опаковката На Храни е носител на Бронзовата награда A' Design Award — високо престижно признание, присъждано на изключителни дизайни, които се отличават с творчество, изобретателност и проницателност. Бронзовите победители са изобилно умели и поразително творчески артефакти, които удостоверяват богатия опит, въображение и находчивост на своите дизайнери. Очаква се Chips BCBG Опаковката На Храни да бъде високо ценен, възхищаван и обичан предмет, забележително професионален и иновативен. Този дизайн, спечелил Бронзовата награда A' Design Award, включва най-добрите практики в изкуството, науката, дизайна и технологиите и е отличен с вниманието си към детайла. Chips BCBG Опаковката На Храни великолепно удовлетворява нуждите, докосва желанията, очарова чувствата и привлича любопитството.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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