Fanwu Xiangyin Tea Опаковка за чай by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизайн на опаковки Competition Category.
ЗлатоОпаковки· 2020
Fanwu Xiangyin Tea Опаковка за чай
Client: Shenzhen Oracle Creative Design Co., Ltd
Златна награда A' Design Award Winner in Опаковки Category
Verified Award Winner
Verify Award Status for #86671The Design
About Fanwu Xiangyin Tea Опаковка за чай
Fanwu Xiangyin Tea е дизайн на опаковка за чай Пуер от Сишуанбанна в провинция Юннан, Китай. Илюстрацията приема формата на слонска глава и съчетава чаени градини, чаени дървета, берачи на чай и животни от Юннан. Външната кутия е изработена от пресован дървесен материал, който е незамърсяващ, биоразградим и екологичен. Кутията е лека и лесна за носене. Чаят се съхранява в метален буркан с дръжка, който може да бъде използван повторно, след като чаят свърши. Дизайнът представя традиционната чаена култура в съвременна форма и подкрепя екологичното съзнание.
The Recognition
About the Златна награда A' Design Award
Fanwu Xiangyin Tea Опаковка за чай е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Fanwu Xiangyin Tea Опаковка за чай да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Fanwu Xiangyin Tea Опаковка за чай поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Dimensions & Packaging
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Tags
- Fanwu, Elephant, Tea, Wood chips, Old Tree
- Production Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Design Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
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