Bakers Dozen Egg Carton Кутия за яйца by Randy Ludacer

Bakers Dozen Egg Carton Кутия за яйца by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Сребърна награда A' Design Award in Дизайн на опаковки Competition Category.

СреброОпаковки· 2020

Bakers Dozen Egg Carton Кутия за яйца

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Сребърна награда A' Design Award Winner in Опаковки Category

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Colors

The Design

About Bakers Dozen Egg Carton Кутия за яйца

Кутията за яйца Baker's Dozen е кутия за многократна употреба от формована целулоза, която побира 13 яйца. Яйцата са подредени в два реда по четири, като между тях има ред от пет. Кутията е изработена от 100 процента рециклирана хартия по традиционния метод с формовани хартиени влакна. Големите опаковъчни машини обработват четен брой яйца, затова кутията за 13 яйца е предназначена за малки производители, които опаковат яйцата на ръка по фермерски щандове и фермерски пазари. Гравираното лого запазва повърхността гладка, така че фермерите могат да добавят собствени етикети.

The Recognition

About the Сребърна награда A' Design Award

Bakers Dozen Egg Carton Кутия за яйца е носител на Сребърната награда A' Design Award — извънредно престижно признание, присъждано на дизайни от най-висока класа, великолепни и впечатляващи. Сребърните победители са изключително блестящи и крайно творчески творби, които илюстрират изключителната компетентност, талант и проницателност на своите дизайнери. Очаква се Bakers Dozen Egg Carton Кутия за яйца да бъде прекрасна, показна творба, забележително професионална и дълбоко иновативна. Този дизайн, спечелил Сребърната награда A' Design Award, е високо забележимо, възхищавано изобретение, което е от полза и разширява границите на изкуството, науката, дизайна и технологиите. Bakers Dozen Egg Carton Кутия за яйца е творение, на което мнозина завиждат, което събужда желания, внася положителни чувства и разпалва изумление и възхита.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)