Greyder V Опаковка за кутия за обувки by Musa Celik

Greyder V Опаковка за кутия за обувки by Musa Celik is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизайн на опаковки Competition Category.

ЗлатоОпаковки· 2020

Greyder V Опаковка за кутия за обувки

by Musa Celik

Client: Greyder

Златна награда A' Design Award Winner in Опаковки Category

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Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Опаковка за кутия за обувки

Greyder V е кутия за обувки, проектирана за пренасяне и съхранение на обувки без пластмасова торбичка. Вградените дръжки позволяват кутията да се носи на ръка след покупката. Две отделения държат обувките във V-образна форма, което прави разопаковането лесно. Формата V е вдъхновена от движението при ходене, когато единият крак изпреварва другия. Кутията е изработена от картон чрез метод на шлайфане, а материалите са рециклируеми и биоразградими. Компактната вертикална форма позволява също кутията да се използва за съхранение на резервен чифт обувки в офиса.

The Recognition

About the Златна награда A' Design Award

Greyder V Опаковка за кутия за обувки е носител на Златната награда A' Design Award — неимоверно престижно признание, присъждано на първокласни, чудесни и забележителни дизайни. Златните победители са изключително иновативни, силно визионерски и блестящо поразяващи творби, които отразяват гения, мъдростта и майсторството на своите дизайнери. Очаква се Greyder V Опаковка за кутия за обувки да бъде високо възхвалявано, задаващо тенденции и монументално изобретение, което носи безпрецедентна стойност. Този дизайн, спечелил Златната награда A' Design Award, е впечатляващ, уважаван проект, който силно ползва и разширява границите на изкуството, науката, дизайна и технологиите. Greyder V Опаковка за кутия за обувки поражда силни чувства на желание, буди страст, насърчава творчеството и ни очарова.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019