Mi Sports Bluetooth Headset Mini Основна функция: Опаковка за слушалки by Xiaomi is a highly esteemed winner of the very prestigious 2020 Желязна награда A' Design Award in Дизайн на опаковки Competition Category.
ЖелязоОпаковки· 2020
Mi Sports Bluetooth Headset Mini Основна функция: Опаковка за слушалки
by Xiaomi
Client: Xiaomi
Желязна награда A' Design Award Winner in Опаковки Category
Verified Award Winner
Verify Award Status for #89167The Design
About Mi Sports Bluetooth Headset Mini Основна функция: Опаковка за слушалки
Текст: Mi Sports Bluetooth Headset Mini е опаковка, създадена за спортни Bluetooth слушалки. Предната част на опаковката показва само слушалките и контролера, докато кабелът остава скрит. PET табла във вътрешността задържа слушалките на място, а хартиено покритие оформя външната обвивка. Погледнати отдалеч, двете слушалки се възприемат като очи, а контролерът - като уста. Добавените цветове и отпечатаните детайли превръщат всяка опаковка в лице на емоджи с различно изражение. Дизайнът цели да привлече млади купувачи при ниска производствена цена.
The Recognition
About the Желязна награда A' Design Award
Mi Sports Bluetooth Headset Mini Основна функция: Опаковка за слушалки е носител на Желязната награда A' Design Award — престижно признание, присъждано на добри дизайни, които отговарят на професионалните и индустриалните изисквания, очаквани от добре проектирани творения. Желязните победители демонстрират голямо умение, висока специализация, експертно разбиране и творчески капацитет на своите създатели. Очаква се Mi Sports Bluetooth Headset Mini Основна функция: Опаковка за слушалки да бъде високо ценено, възхищавано и обичано творение, което е практично и иновативно. Този дизайн, спечелил Желязната награда A' Design Award, интегрира най-добрите отраслови практики и притежава компетентни технически характеристики, свързани с ноу-хау и талант. Mi Sports Bluetooth Headset Mini Основна функция: Опаковка за слушалки се радва на уважение заради щателността си и предлага подобрения в качеството на живот, които помагат светът да стане по-добро място.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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